We are Famly

Early childhood is the most important part of a human’s life. We want the world to know it.

The platform for early childhood

At Famly we believe that great early childhood happens together

If it takes a village to raise a child, then Famly is the new town hall.  We bridge the collaboration gap between the grown-ups who raise young children. It supports early years providers and families to communicate, share information, handle admin together, run their business, and learn new things - so they can focus on the early interactions that count.

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412K

children supported through the Famly platform around the globe

94%

of customers say that Famly has helped them connect with families

£14M

the largest investment into early years software in European history

What Makes Famly different?

A more collaborative platform

Compared to traditional nursery management software, we believe the answer to admin headaches, improving family engagement, and giving children a better start to life is the same: bringing providers closer to families.

Combined with smart tech that looks after the tasks no one wants to do, it's this collaborative edge that helps caregivers to focus on what matters.

Read our collaborative vision
a woman smiling and holding a laptop

The Famly difference

The four ways our platform helps

More collaboration on Famly's nursery software platform

#1 More collaboration

Children’s learning journeys are improved when nurturing adults can easily share vital information, actively participate, and grow closer.

graphical user interface, text, application, chat or text message

#2 Save time

Children get better care when providers can work more efficiently, parents can help with the admin, and Famly looks after the rest.

graphical user interface, text, application, chat or text message

#3 Spread knowledge

Children deserve adults who know what is best for their development - that’s why we bring the expert early education guidance to you.

chart, line chart

#4 Increase your revenue

Children deserve properly resourced environments. Helping settings serve more families means more revenue to reinvest in resources and staff.

More collaboration on Famly's nursery software platform

#1 More collaboration

Children’s learning journeys are improved when nurturing adults can easily share vital information, actively participate, and grow closer.

graphical user interface, text, application, chat or text message

#2 Save time

Children get better care when providers can work more efficiently, parents can help with the admin, and Famly looks after the rest.

graphical user interface, text, application, chat or text message

#3 Spread knowledge

Children deserve adults who know what is best for their development - that’s why we bring the expert early education guidance to you.

chart, line chart

#4 Increase your revenue

Children deserve properly resourced environments. Helping settings serve more families means more revenue to reinvest in resources and staff.

a man wearing glasses and a blue shirt

“Our natural inclination is towards the children. There’s a magnetic force pulling us away from our laptops, away from the office, and back to the children. Famly allows that ‘pull’ to be stronger.”

Lewis Fogarty
Nursery Director and EY lecturer

Famly at a nursery
Our customers love what we do

Working with 7,000 early years settings

Get to know our customers
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The Famly story

2012

Henrik becomes a dad

Olivia starting at daycare a year later means fewer snuggles and much less knowledge of how she grows.  Her frustrated dad realizes there has to be a better way.

2013

Famly is founded

The world needs a better collaborative Early Childhood Platform and we are the ones to make it. CEO Anders spends some quality time with our first UX tester, Olivia.

2013

Our first customer

Planeten in Copenhagen have a big vision and agree to trial Famly.  We dream of helping even more places - and maybe some bigger chairs.

2014

They grow up so fast

Make room at the table because Famly is here to stay, as we grow our customer base from 1 to 17 sites.

2014

Employee #1

We went California dreaming and found inspiration in the USas well as Jonas, our very first non-founder employee.

2015

Honey, we’re home

No more bedroom offices or dragging TV screens from one place to another.  Købmagergade 19 becomes the permanent Famly home for our 8 employees.

2016

A slice of humble pie

At our very first conference in the UK our Head of Sales, Jonas, gets told ‘Cute parent communication app, come back when you have invoicing’. We did.

2018

Who said 100,000?

We did!  More than 100 thousand parents are in the app at the same time.

2019

World, meet Amélie

Little Amélie is born and we can stop pretending that Henrik’s daughter, Olivia, belongs to Anders in all of our slide decks and customer calls.

2019

Our first NPS review

“Famly seems to be very slow,” it read. Things generally speaking got better from there.

2020

Say hello, Espira

We sign our biggest customer yet, Norwegian giant Espira, on the eve of the very first pandemic lockdown.

2020

Coronavirus strikes

Corona means we switch all of our sales team to customer support, launch remote features like Famly Live, and launch our corona hub with 25 articles in 60 days.

2021

Children’s Champion

We crown our first Champion. Helena beat 100s of educators from across the UK to get the crown. When we met in real life she was everything we hoped for.

2021

Hello, Bright Horizons

We sign our biggest partnership yet with international early childhood giant Bright Horizons - getting Famly out to 28,000 parents in one fell swoop.

2021

Office number 2

Or should we say zwei?  Our little Famly grows as we open up our Berlin office - guten Tag.

2022

We round 100

Employees that is -  Nina, our brand researcher, starts our year - and knowledge base - off right.

2022

Office #3 and #4

We say ‘howdy’ to Washington and ‘Alright mate’ to Leicester, as we open up offices 3 and 4.

2022

Our first acquisition

We wear an exciting new acquisition hat, and bring 470 FirstSteps customers, and the wonderful team into the Famly.

2022

Bornholm or bust

We learnt that summer is an attitude on our second ever company trip bringing togethermore than 40 nationalities to the sunshine isle.

New Famly Logo 2022
2022

Famly 2.0

Famly gets a whole new look, with a new logo and a whole new experience in the app. And this lovely little timeline was born.

Our offices

A global solution starts with a global team

a blue line drawing of a row of buildings

Copenhagen

Copenhagen - the OG, the headquarters, right in the heart of downtown.

a blue line drawing of Berlin

Berlin

Bringing our German nurseries the love from the Kreuzberg district of Berlin.

a blue line drawing of Berlin Leicester

Leicester

Home to the sport of extreme ironing and our incredible FirstSteps-acquired team.

a blue line drawing of Washington D.C

Washington D.C

74 museums, 3 branches of government, and 1 powerful office of Famly members.

Meet the team

Our people are the heartbeat of Famly

Shaun Scott
Shaun Scott
Shaun Scott

Shaun Scott

Technical Advisor
Monica Göbel
Monica Göbel
Monica Göbel

Monica Göbel

Customer Advisor
Josh Walker
Josh Walker
Josh Walker

Josh Walker

Key Account Manager
Josephine Lorenzen
Josephine Lorenzen
Josephine Lorenzen

Josephine Lorenzen

Technical Writer
Harry Bains
Harry Bains
Harry Bains

Harry Bains

Technical Advisor
Dan Brady
Dan Brady
Dan Brady

Dan Brady

Onboarding Specialist
Anne Sofie Lottrup
Anne Sofie Lottrup
Anne Sofie Lottrup

Anne Sofie Lottrup

Senior Key Account Manager
Anna Senouci
Anna Senouci
Anna Senouci

Anna Senouci

Senior Customer Advisor
Alexandra Igoryvna
Alexandra Igoryvna
Alexandra Igoryvna

Alexandra Igoryvna

Senior Outbound Sales Development Representative
Alex Karkalatos
Alex Karkalatos
Alex Karkalatos

Alex Karkalatos

Customer Advisor
Sara Brunvoll
Sara Brunvoll
Sara Brunvoll

Sara Brunvoll

Growth Product Manager
Klajdi Ajdini
Klajdi Ajdini
Klajdi Ajdini

Klajdi Ajdini

Growth Engineer
Anders Ladegaard Marchsteiner
Anders Ladegaard Marchsteiner
Anders Ladegaard Marchsteiner

Anders Ladegaard Marchsteiner

Staff Engineer
Marta Skrzypczak
Marta Skrzypczak
Marta Skrzypczak

Marta Skrzypczak

Frontend Engineer Associate
Charlotte Davage
Charlotte Davage
Charlotte Davage

Charlotte Davage

Junior Account Executive
Isak Frostå
Isak Frostå
Isak Frostå

Isak Frostå

Senior Product Designer
Anders Laustsen
Anders Laustsen
Anders Laustsen

Anders Laustsen

Co-Founder and CEO
Henrik Rasmussen
Henrik Rasmussen
Henrik Rasmussen

Henrik Rasmussen

Co-Founder and Chief Data Officer
Signe Julie Valeur Bodholdt
Signe Julie Valeur Bodholdt
Signe Julie Valeur Bodholdt

Signe Julie Valeur Bodholdt

Chief Marketing Officer
Jan-Erik Revsbech
Jan-Erik Revsbech
Jan-Erik Revsbech

Jan-Erik Revsbech

Chief Technical Officer
Rasmus Vogt
Rasmus Vogt
Rasmus Vogt

Rasmus Vogt

Senior Director of Finance & Legal
Milena Walsøe
Milena Walsøe
Milena Walsøe

Milena Walsøe

Senior Director - Executive Operations & Projects
Lasse Stær Hoffmeyer
Lasse Stær Hoffmeyer
Lasse Stær Hoffmeyer

Lasse Stær Hoffmeyer

Senior Director of Commercial Excellence
Louise Skaarup
Louise Skaarup
Louise Skaarup

Louise Skaarup

Director of People & Talent
Matt Halsey
Matt Halsey
Matt Halsey

Matt Halsey

General Manager UK
Faith Dulany
Faith Dulany
Faith Dulany

Faith Dulany

US Country Manager
Olivia Bryanne Zank
Olivia Bryanne Zank
Olivia Bryanne Zank

Olivia Bryanne Zank

Corporate Development Lead & Director of Special Projects
Jens Eberhardt
Jens Eberhardt
Jens Eberhardt

Jens Eberhardt

DACH Country Manager
Friedrich Dummer
Friedrich Dummer
Friedrich Dummer

Friedrich Dummer

People Partner
Charlotte Trøst Laustsen
Charlotte Trøst Laustsen
Charlotte Trøst Laustsen

Charlotte Trøst Laustsen

Office Manager
Wilma
Wilma
Wilma

Wilma

People Pawtner
Unnur Osk Ulfarsdottir
Unnur Osk Ulfarsdottir
Unnur Osk Ulfarsdottir

Unnur Osk Ulfarsdottir

Customer Experience Operations Manager
Bjarke Daugaard
Bjarke Daugaard
Bjarke Daugaard

Bjarke Daugaard

Senior Product Manager
Till Kleinhans
Till Kleinhans
Till Kleinhans

Till Kleinhans

User Researcher
Maciej Mróz
Maciej Mróz
Maciej Mróz

Maciej Mróz

Staff Engineer
Teodora Malec
Teodora Malec
Teodora Malec

Teodora Malec

Frontend Engineer II
Filip Dusek
Filip Dusek
Filip Dusek

Filip Dusek

Senior Backend Engineer
Alberto Bonino
Alberto Bonino
Alberto Bonino

Alberto Bonino

Senior Frontend Engineer
Sara Brunvoll
Sara Brunvoll
Sara Brunvoll

Sara Brunvoll

Growth Product Manager
Klajdi Ajdini
Klajdi Ajdini
Klajdi Ajdini

Klajdi Ajdini

Growth Engineer
Anders Ladegaard Marchsteiner
Anders Ladegaard Marchsteiner
Anders Ladegaard Marchsteiner

Anders Ladegaard Marchsteiner

Staff Engineer
Marta Skrzypczak
Marta Skrzypczak
Marta Skrzypczak

Marta Skrzypczak

Frontend Engineer Associate
Isak Frostå
Isak Frostå
Isak Frostå

Isak Frostå

Senior Product Designer
Lucia Lechner
Lucia Lechner
Lucia Lechner

Lucia Lechner

Backend Engineer
Darshan Patel
Darshan Patel
Darshan Patel

Darshan Patel

Senior Engineer
Matt Arnerich
Matt Arnerich
Matt Arnerich

Matt Arnerich

Senior Director of Brand & Communications
Julia Sergeeva
Julia Sergeeva
Julia Sergeeva

Julia Sergeeva

Senior Manager, Growth Marketing
Yasen Vasilev
Yasen Vasilev
Yasen Vasilev

Yasen Vasilev

Web Developer
Yuna Hong Martin
Yuna Hong Martin
Yuna Hong Martin

Yuna Hong Martin

Graphic Designer
Mayfield Ngondonga
Mayfield Ngondonga
Mayfield Ngondonga

Mayfield Ngondonga

Content Manager UK
Maurice Müller
Maurice Müller
Maurice Müller

Maurice Müller

Copywriter
Julia Rose
Julia Rose
Julia Rose

Julia Rose

Senior Content Manager
Clara Neu
Clara Neu
Clara Neu

Clara Neu

Junior Marketing Operations Specialist
Chaleena Ukositkul
Chaleena Ukositkul
Chaleena Ukositkul

Chaleena Ukositkul

Senior Marketing Project Manager
Adrienne Shannon
Adrienne Shannon
Adrienne Shannon

Adrienne Shannon

Content Marketing Manager
Maria de Luna
Maria de Luna
Maria de Luna

Maria de Luna

Senior Customer Marketing Manager
Julie Rejnhold Randazzo
Julie Rejnhold Randazzo
Julie Rejnhold Randazzo

Julie Rejnhold Randazzo

Brand Design Lead
Brónagh McGeary
Brónagh McGeary
Brónagh McGeary

Brónagh McGeary

Senior Copywriter
Antonio Cefalo
Antonio Cefalo
Antonio Cefalo

Antonio Cefalo

Senior Performance Marketing Specialist
Mollie Yuill
Mollie Yuill
Mollie Yuill

Mollie Yuill

Marketing Project Manager
Levke Sydow
Levke Sydow
Levke Sydow

Levke Sydow

Marketing Project Manager, DACH
Jakob Bølling Hanssen
Jakob Bølling Hanssen
Jakob Bølling Hanssen

Jakob Bølling Hanssen

Senior Manager, UK Customer Advisory
Kevin Jenson
Kevin Jenson
Kevin Jenson

Kevin Jenson

UK Customer Onboarding & Advisory Team Lead
Alan Gibson
Alan Gibson
Alan Gibson

Alan Gibson

UK Key Accounts Team Lead
Michelle Dahl
Michelle Dahl
Michelle Dahl

Michelle Dahl

US Customer Operations Team Lead
Patrick Rieger
Patrick Rieger
Patrick Rieger

Patrick Rieger

DACH Customer Operations Team Lead
Kirsten Pihl
Kirsten Pihl
Kirsten Pihl

Kirsten Pihl

Customer Advisor
Ryan Redpath
Ryan Redpath
Ryan Redpath

Ryan Redpath

Customer Advisor
Jenica Graf
Jenica Graf
Jenica Graf

Jenica Graf

Customer Advisor & Onboarding Specialist
Ed Pearce
Ed Pearce
Ed Pearce

Ed Pearce

Customer Advisor
Constança Vilar
Constança Vilar
Constança Vilar

Constança Vilar

Customer Advisor
Chad Bayden Launchbury
Chad Bayden Launchbury
Chad Bayden Launchbury

Chad Bayden Launchbury

Customer Advisor
Carina Klyve Thomassen
Carina Klyve Thomassen
Carina Klyve Thomassen

Carina Klyve Thomassen

Customer Advisor
Alexandra O'Brien
Alexandra O'Brien
Alexandra O'Brien

Alexandra O'Brien

Senior Key Account Manager
Sandra Urban
Sandra Urban
Sandra Urban

Sandra Urban

Key Account / Onboarding Manager
Jonathan Keohane
Jonathan Keohane
Jonathan Keohane

Jonathan Keohane

Onboarding Specialist
Oliver Wilkenschildt
Oliver Wilkenschildt
Oliver Wilkenschildt

Oliver Wilkenschildt

Customer Advisor
Sam Hillman
Sam Hillman
Sam Hillman

Sam Hillman

Head of Inside Sales
Kimberly Ingeman
Kimberly Ingeman
Kimberly Ingeman

Kimberly Ingeman

Head of Sales UK
Isa Schmidt
Isa Schmidt
Isa Schmidt

Isa Schmidt

Inside Sales Team Lead, DACH
Jordan James Lewis
Jordan James Lewis
Jordan James Lewis

Jordan James Lewis

Full Cycle Junior Account Executive
Stoyan Peshev
Stoyan Peshev
Stoyan Peshev

Stoyan Peshev

Senior Account Executive
Owen Walker
Owen Walker
Owen Walker

Owen Walker

Full Cycle Junior Account Executive
Maryemma Saddler
Maryemma Saddler
Maryemma Saddler

Maryemma Saddler

Senior Account Executive
Justin Dorber
Justin Dorber
Justin Dorber

Justin Dorber

Junior Outbound Sales Development Representative
James Toogood
James Toogood
James Toogood

James Toogood

Senior Account Executive
Daniela Drobna
Daniela Drobna
Daniela Drobna

Daniela Drobna

Senior Outbound Sales Development Representative
Anja Simone Müller
Anja Simone Müller
Anja Simone Müller

Anja Simone Müller

Account Executive
Ivo Aquino
Ivo Aquino
Ivo Aquino

Ivo Aquino

Outbound Sales Development Representative
Natasha Gjorgjevska
Natasha Gjorgjevska
Natasha Gjorgjevska

Natasha Gjorgjevska

Outbound Sales Development Representative
Jan Wosczyna
Jan Wosczyna
Jan Wosczyna

Jan Wosczyna

Account Executive
Frederik Storm
Frederik Storm
Frederik Storm

Frederik Storm

Full Cycle Junior Account Executive
Bo Phillips
Bo Phillips
Bo Phillips

Bo Phillips

Senior Outbound Sales Development Representative